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Inside The Great Gatsby Premiere Party

Event Solutions — Mon, 20 May 2013 16:51:00 -0400

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In the after-party of the decade, Samantha Sackler Productions brought to life the outrageous and lively atmosphere of a Jay Gatsby party, allowing guests of the exclusive movie premiere to revel in the opulence and decadence of the 1920s.

The Grand Ballroom of The Plaza Hotel in New York was transformed into Gatsby’s mansion for nearly 700 VIP guests, including the talented cast and production teams from Baz Lurhman’s film adaptation of the iconic American novel, The Great Gatsby. In a stunning display of elegance and grandeur, the production team captured the energy of the newly released film to create an event worthy of carrying Gatsby’s name.

Guests, including Leonardo DiCaprio, Carey Mulligan and Tobey Maguire, were whisked down a topiary-lined pathway amidst a soundscape of crackling gravel and chirping birds straight into Gatsby’s home, where they were greeted by an 8-tier champagne tower and a fun photo opportunity before entering the jaw-dropping display in the Grand Ballroom.

Complete with an 8-piece live band blaring the upbeat music of the roaring twenties, the ballroom was adorned with lavish decor from large topiaries to a stunning 10-foot chandelier covered in orchids and crystal accents to thousands of hand-painted butterflies suspended from the ceiling.

The Gatsby-inspired line of furniture used throughout the event, featuring vintage suede sofas and bars branded with the “JG” initials, were custom-made by designer8* Event Furniture Rental.

“The attention to detail—the thin black piping on the sofas contrasting with the champagne-colored suede and the geometric shapes at the bases of the coffee tables working so well with the glass tops—is what made us feel as though, just for a night, we truly were alive and thriving in Jay Gatsby’s prime,” described Samantha Sackler, CEO of Samantha Sackler Productions.

In true ‘20s fashion, just past 11:00pm the ballroom was transformed into a dark and sexy speakeasy. The stage curtains closed and performers wearing costumes from the movie paraded through the ballroom with oversized champagne bottles lit with sparklers. Linens were pulled from the tables revealing vintage barrels of bourbon and celebrity performer DJ Cassidy came to center stage as the over-the-top transformation was completed right in front of the guests. It was these entertaining factors that truly brought out the revelry of the era and kept guests excited throughout the evening.

“We wanted to recreate the elaborate, extravagant atmosphere of a Gatsby party as authentically as possible, to make everyone feel as though they were really living out the scenes they had just seen on the big screen,” explained Sackler. “The official costumes from the movie, the band, the food, the furniture—everything was as it would have been in Gatsby’s world.”

No stranger to high-profile events, Samantha Sackler Productions has also produced premiere parties for recent films Gangster Squad, Argo and The Croods, in addition to over 1,000 events to date.

A night to remember, the party was a fitting tribute to Jay Gatsby and the new production. And though the party may have ended, it never truly stops for those who experienced this star-studded event.

Click here for more behind the scenes details from the event.

eNews May 2013

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The Basics of Tented Events - Part 2

Event Solutions — Mon, 20 May 2013 16:10:28 -0400

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Planning and Décor

In part 1 of this 2 part feature, we addressed the beginning planning stages of tent rental, including the initial site ordinances, spacing, and structure requirements. Once you have decided on the size and style of tent you will be using, it is time to discuss the details of the design concept, décor and layout of your event.

Organizing the Space
Once you have decided on and ordered your tent, you can begin planning the space. The fire codes we’ve addressed previously, as well as your rental company will help you understand spacing needs for your specified tent. CAD (Computer Aided Design) programs are recommended for anyone planning your event design as they will allow you to easily calculate how much space you have to designate to each area. You may also be able to work with your rental company to design the space.

When planning the space, don’t forget to make room for key elements: Dance floor, band/DJ set-up, bar and customer area, tables and chairs, head tables, cake and gift tables, registration tables, walkways, etc. The Queens of Tent Décor suggest the following space guidelines for different elements of your event:

Dance Floor
• Designate a 4’x4’ space for every 2 people (an estimated 1/3 of your guests will dance at once)
• Placement in the center of the tent along the walls with the best backdrop is preferred so all guests can view what’s going on
• Too big can be worse than too small - empty space doesn’t encourage anyone to dance!

Band and DJ Space
• A band riser is essential for live entertainment as it gives more room on the dance floor and protects the equipment.
• Drummer needs an 8’x8’ space
• 4’x4’ area for each additional band member
• DJ requires an 8’x8’ area, unless otherwise specified

Bar and Food Service
• An 8’ table or bar will fit 2 bartenders
• Most bartenders will require a front and back table to keep drinks organized
• For full bar service, 1 bartender will serve 75 guests
• Reserve a 10’x10’ space in front of the bar for guests and walkways
• Multiple bar set ups at opposite ends of the tent will help with flow and crowding
• Food stations use the same suggestions as the bar

Seating
• Banquet Tables - an 8’ table seats 8 people and requires 2’ space per person
• 60” Rounds seat 8-10 people and require 10 sq. ft.

• 72” Rounds seat 10-12 people and require 12 sq. ft.

• Make sure walkways for service are clearly defined

Other elements to consider:
• Heating and cooling devices
• Designated smoking areas

Designing the Space
Event decorations that affect the tent itself should be discussed with your rental company before booking to ensure the safety of your guests. Hanging décor may weigh down the canopy or compromise the structure and open flame or heating devices may cause fire hazards. Your rental guide should give you suggestions and restrictions to help you organize your plans.

Draping
A tented event gives you many opportunities for creative design. Draping is often used to lower the ceiling of a tent and can hide unfavorable structural elements. There are many different ways to drape your tent ceiling; from loose hanging fabric to gathered or tucked arrangements. You can use fabric, garland, floral, or alternative materials that suit the theme or aesthetic for the event.

You will need to measure the square footage of your tent’s ceiling during the planning process and refer to your rental guide for tips on gathering accurate measurements. These will be used to ensure you purchase the appropriate length of fabric for your needs. You will also need to decide on a hanging method (fishing line or wire is common) and holders (embroidery hoops, ribbon, pins) that will be strong enough to support your chosen fabric throughout the event.

Lighting
If your event will go into the evening, then lighting will be required. Open flames may be restricted in some areas, but a tent canopy gives plenty of options for romantic lighting. In addition to candles, string lights, hanging lanterns and chandeliers, and Wash/PAR fixtures (which project designs and colors) are creative alternatives for indoor lighting. Uplights and spotlights can be used to light the perimeter of the tent and act as guides for guests to safely make their way through the space. You should consider using dimmers on all lights used to alter the mood of the event throughout the evening.

Heavier objects should be attached to support beams using sturdy systems and then lowered to your desired height. You may also attach spotlights or projectors to center posts for directional use. Note that any hanging cords will need to be secured and covered by additional décor to hide from guests view.

Décor
The opportunities are endless when developing tent décor and you should use your judgment as you would for any other event. All products and materials should be made flame retardant and safety precautions should be addressed throughout the planning and set-up stages to prepare for any unexpected outcomes.

In addition to the main event area, you also have the opportunity to add decorative elements to the standing poles, support beams, and seams of the tent. Always remember to design each area guests will see, including the entryways, outer and inner perimeters of the event space. These areas will give the first impression of your event and shouldn’t disappoint.

When in doubt, refer to your rental company for tips, tricks and guidelines to help you make appropriate decisions for your tented event.

eNews May 2013

Generating Ideas Through Pinterest

Event Solutions — Tue, 23 Apr 2013 13:05:09 -0400

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What started as a simple tool to find and collect images online has quickly turned into one of the most popular social media platforms in the world. With more than 48.7 million users, according to Reuters, Pinterest has become increasingly popular for future brides and event professionals. Although the site can be a great way to gather ideas, it proposes a serious question for the event industry: Is Pinterest taking the creativity out of weddings and events?

Social media and industry blogs have helped planning brides and event professionals discover new ideas online and has supported the sharing of ideas across the globe. But if you’re becoming bored with the same ideas appearing in your events again and again, chances are your guests feel the same way.

With the spur of wedding inspired boards on Pinterest, it doesn’t take long to notice themes. Rustic décor, weddings in barns, country brides wearing cowboy boots, Mason jars, flower girls and ring bearers carrying clever signs down the aisle, candy buffets, burlap, and signs, everywhere! “When I imagine the concept of someone gathering all these ideas into one party it sounds like a poorly created casserole,” says Dwin Dykema of Bella Sposa Bridal in Grand Rapids, MI. These cute and creative ideas have been used by brides across the country, but they may not be suitable for every client.

And what about the associated costs? Although your client’s heart may be set on having a food truck at the end of the night, it may completely exceed their budget, leaving you to break the bad news. “A bride might go on Pinterest for ideas, but the next thing she knows she wants everything she sees and her budget just went out the door,” says Christine Hawk of Christine’s Weddings & Events in Alexandria, LA, supporting the idea that just because you like it, doesn’t mean it will work with your event or that it needs to.

On the other hand, clients using Pinterest can be great for helping you plan. You can understand what their likes and dislikes are and what themes they are imagining for the event. Social media sites should be used, and even encouraged, as an idea generator. “It is actually one of our best marketing tools, apart from our website, and clients love it,” states Anne Ager of Côte Weddings in Nice, France. You can encourage clients to create a board for the event and fill this with ideas they find throughout the web. Every idea that is kept will need an added personal touch to create a unique experience that suits the client, but it can be a great place to start. “Pinterest has been a useful tool to help our clients put all of their pictures in one place and easily share with my cake, floral designer and printer so they get the feel of what the couple likes.” states Dianna Shitanishi, CPCE, CMP of Hawaii Weddings and Events. “We don’t duplicate items, but take their inspirations and their personalities and create their own design concept and merely use Pinterest as a starting point.”

Pinterest and other sharing sites can also provide you with a link to new suppliers. If you or your clients find an idea that you are set on using, the provided link can bring you directly in contact with the original vendor. While some grandiose ideas may not be manageable, it may spur your creativity and help you develop an equally fabulous idea that is within the budget. “It has opened the window to share concepts.” says Dykema. “We may not love the whole of a concept and choose to take bits and pieces of those concepts to create the dream.”

“As a wedding expert it’s our job to ensure we pull back on what brides think is good and show them a wide selection of ideas,” says Andrew Roby of District Fete in Washington D.C. It is also the planner’s job to take popular ideas and mesh them with the theme of the event and the client’s personality to create a unique experience that everyone can enjoy. You can take the ideas that work and save the rest for another day.

eNews April 2013

8 Tips to Save Your Outdoor Events

Event Solutions — Tue, 23 Apr 2013 11:49:25 -0400

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As warmer weather approaches and the outdoor event season comes into full swing, inclement weather and pesky insects may be on a mission to disrupt your plans. Use these tips to prepare for the worst and ensure your guests are comfortable throughout the event.

1. Be prepared for bad weather.
Rain, wind, hail, hot and cold weather can all disrupt your summer event plans. Addressing these issues early on may save you some day of stress.

• Monitor weather forecasts as far in advance as available - typically 10 days prior.
• Have umbrellas on hand for the ceremony and to escort guests indoors. This can be helpful in case of rain and for sun protection as well.
• Have coat racks and floor mats available indoors to protect your décor from mud and drenched items brought inside.
• Verify that your décor is weather-appropriate and can withstand the environment. Metal chairs are not good for hot or cold days and cushioned chairs may not fare well in rain. Table and chair legs should be wide enough for soft ground. Hurricane lanterns and flameless candles will maintain ambiance even when it’s a blustery day.

• Anchor décor to prepare for potential wind. Loose centerpieces, flowers, invitations and signage can all be blown around by strong winds. Fishing weights are helpful in securing linens and holding down other items.

• Rent air conditioners and space heaters to keep guests comfortable. Light blankets and shawls can be helpful and can second as a favor as well.

• Hold food and flowers until the last minute as they will spoil in both hot and rainy weather.

2. Plan for nuisances.
• Bug spray, sunscreen, hand sanitizer, fans and water will help keep guests comfortable during a long spout outdoors.

• During the planning process, you should look for ant hills and areas with swarms of gnats, bees or mosquitoes. In most cases, you can have the grounds sprayed in advance to get rid of pests.
• Cover food and open beverages to avoid attracting animals and insects.

• Prepare a shaded area for older guests and those who will not be able to remain in the sun for long periods of time. Patio umbrellas are a unique option for creating your own shade during the event.

3. Know the location’s particulars at peak times.
• If you are planning a wedding or other seated staged event, know where the sun will be during the event and plan accordingly. To optimize the comfort level of wedding guests, the sun during the ceremony should be at their backs so there is clear visibility in the front.
• Plan to provide wind blockers if there aren’t any naturally in place.
• Listen for additional noises. Car traffic, trains, construction and beach waves can all have an impact on the event’s success. Key features, such as an altar or stage, should be placed where background noise is the least distracting. This will also help you adjust speaker and microphone levels.

4. Don’t forget about lighting.
• All areas where guests and staff will gather will need lighting for any event taking place past sunset. This includes walkways, parking lots, hallways and bathrooms.

• Check with your venue regarding power capabilities and regulations for the outdoor space.

5. Bathrooms need tending also.
• Facilities that are too far away may result in unruly guests using your event surroundings as their personal outhouse.
• Public restrooms, such as park facilities or beach locations, may need a sprucing in order to appeal to guests. Add scented candles, air freshener, grooming supplies and toilet paper to enhance the appearance and functionality.

• Site staff may not be available to tend to these needs during your event. Check with your venue and schedule staff accordingly.

6. Test your communication and sound equipment early on.
• If you will be using walkies to coordinate entrances and entertainment, make sure to test them prior to the event.
• Remember that hills, trees and distance can disrupt signals.
• Added noise outdoors may also impact the functionality of handsets. Come properly equipped with headsets as a backup.
• Know the appropriate sound levels for microphones and speakers so all guests can hear through wind and background noise.
• Confirm city noise ordinances for the day/time of the event so neighbors are not disrupted.

7. Know the needs of your guests.
• Informing them of the outdoor location will allow them to prepare for grass or unpaved walkways; skinny heels may sink in the ground.

• Be ready for muddy grounds and prepare ways to compensate. Wood chips and hay are good options to cover pathways.
• Prepare for slippery walkways, wind blown objects, etc.
• Have accessibility options for guests with mobility issues.

8. Always have a Plan C!
• Reserve a tent/indoor facility/pavilion in case of truly inclement weather.

• If you plan ahead, you can have the entire secondary set up prepared in advance (DJ booth, table set up, food, etc.) for quick turnaround the day of the event.

• Creating a phone tree or emergency contact list in advance can inform guests of cancellations or revised locations at the last minute.

There’s no way to prepare for everything, but these tips will keep you calm and ahead of the game in case of an emergency.

eNews April 2013

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The Basics of Tented Events

Event Solutions — Mon, 22 Apr 2013 18:09:16 -0400

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At the 2013 Idea Factory, the Queens of Tent Décor indulged attendees in some top secret tips for producing a successful tented event. Kelli DuBeau and Casey DeLeone of Exquisite Events in Newport, RI and David Price of Rentals Unlimited joined together to introduce event professionals to the fundamentals of tent set up and décor. In this two-part series, we’ll address some of these tips as well as guidelines and best practices for tented events.

Discovering Your Rental Needs
The idea of tenting should be addressed as soon as you decide on an outdoor event. While many clients might prefer to invite guests to enjoy a starry sky throughout the night, weather and other issues may prevent this from becoming a reality. A tent option should always be considered as an alternative in preparation for the unexpected.

The first step in planning a tented event is to make sure tent set-up is allowed. Check with your venue to confirm they allow tents on their grounds and inquire about their regulations. You will also need their help in deciding where to set up since the venue may have restrictions. Your tented area should stay clear of any electrical or underground utility lines for safety purposes. In addition to the size of the tent itself, you will need anywhere from a 6- to 12-foot perimeter around the tent for staking and support.

National fire codes require 15 square feet per person for a sit-down dinner and 8 square feet for standing room only, with exits located at a minimum of 30 feet apart. Mahaffey Tent & Party Rentals has a helpful size estimator that helps you calculate the size of tent needed for your event. Most rental companies can give you suggestions for size based on your needs. Depending on the size and location of your event, you may also be required to purchase a permit for tent set-up. Be sure to check state and local fire codes and comply with all regulations.

Once you have accessed and read through these codes, your next step will be deciding what type of tent is best suited for your needs.

Pole tents are installed on grass or natural land. According to the Queens, pole tents require a stake inserted at every pole and will need 6 feet around the outer perimeter of the tent. They will also have one or more center poles to hold the tent upright. These tents may require a larger land mass to provide ample support for the tent cover.

Canopy tents are lightweight and can be installed by planting stakes directly into the ground or with rope outliers. Canopies are typically used for smaller events needing shade coverage, since most are not strong enough to withstand strong winds or rainy conditions. Canopy tents are suitable for corporate picnics and outdoor festivals where coverage is needed for a few smaller areas, like a wristband area or over picnic tables.

Frame tents are typically used on cemented surfaces such as in parking lots or driveways. They also require support systems for each standing pole, but these do not need to be secured in-ground. Instead, water barrels, cement bags and other materials may be used when staking is not allowed.

Clearspan tents use box beam frames to stand without center poles or roped stakes. According to Mahaffey, their sturdiness and durability makes them ideal for long-term placement, such as for festivals and corporate events. They can also be assembled with hard sides or glass panes for an unobstructed view of the outdoors from within the tent.

For unconventional events, you may also consider using yurts, tipis, domes or ethnic designs, all of which offer traditional coverage from the elements, as well as a unique atmosphere.

In addition to the style of tent, you will also need to decide on the shape and color, as well as if walls, liners or flooring will be needed. Walls and liners help protect against inclement weather and can work as sound barriers from the outside in and the inside out. Most walls or liners can be detached if you decide not to use them during the event, but they are a good item to have on hand.

Flooring options are not available through all rental companies and are less common, but can have a great impact on the atmosphere of your event. Not only does flooring create a formal look, but it can provide comfort for walking and stabilize event equipment. It can also diminish safety hazards caused by walking on unstable ground. Polypropylene panels, plywood, carpet and turf are common options for event flooring. EventDeck has a large assortment of flooring options, if none are available through your tent supplier.

There are many different options for tent and flooring rentals, so shopping around will help in your decision-making process. The My Event Tent mobile app is a great resource for helping you source your event needs before deciding on a supplier. Request references from potential vendors and add set-up options into your discussions before settling on the lowest price provider.

Event Set-Up
Generally, the rental company will set up and take down the tent for you. This allows them to accurately secure all poles and prevents damage to the property. They may request access to the grounds a few days prior to the event and tear down a few days after depending on the time of year so you will need to address logistics with your venue early on.

If you plan on using hanging lights or other décor that will need electrical wiring, address this with your rental provider to discuss available options as they may be able to add the wiring for you during the set up process. The city codes we addressed earlier will also address restrictions and guidelines on what options are available for your tent.

Safety concerns should also be addressed and noted during set up to protect all event staff, as well as guests during the event. Some things to be aware of are the locations of stakes and poles around the perimeter, divets/mounds in the ground, and unsecured cables or cords. Exits and walkways should remain cleared and should be visible from all areas within the tent. Depending on the size of your event, some cities may require a safety inspection before the event can begin.

Discover tips, guidelines and new trends for decorating your tented event in part 2 of this article. Sign up now for monthly tips, trends and news updates for the events industry.

April 2013 eNews

Highlights from the 2013 Idea Factory

Event Solutions — Tue, 26 Mar 2013 15:59:25 -0400

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Hundreds of event professionals from around the world flocked to Las Vegas this month for a week full of learning, discovering, networking, and fun!

The 2013 Idea Factory was packed full of new ideas, fresh trends, business lessons, exciting events, and networking with event pros from around the world. From the dozens of sessions at the Mirage Hotel to the thousands of products on the Expo floor, the show set to rejuvenate and prepare attendees for the year ahead in the industry.

Here are highlights from the week’s events!

Sunday

• Advisory Board members Lenny Talarico and Laura Schwartz, and SEARCH Foundation chairman Rick Turner welcomed attendees to another exciting year at the Idea Factory before inviting David Tutera to the stage to welcome our keynote speaker, Dina Manzo. Dina enlightened attendees with stories of her journey in the event industry and the lessons she has learned along the way. “You need to use both sides of your brain (Right for creative design; Left for logical decision-making) and your heart to excel in your designs,” says Dina. “By bringing meaning to the events you produce and inspiring your clients, you will stand out”. Joined by her assistant Luke, the two lightened the environment with back and forth banter, helpful suggestions and highlights from successful past events.

• Platinum show sponsor CORT Event Furnishings introduced their new line of “Into the Wild” products at the Idea Factory, providing furniture for the Attendee Lounge. The lounge was turned into an exciting jungle themed event on Sunday night, complete with champagne, industry professionals, and even a live snake! Dina Manzo entered the party for a book signing and was quickly joined by fellow Lovegevity Wedding Planning Institute instructors Cho Philips, Richard Hallmarq, of Project Runway, and Naima Mora, of America’s Next Top Model.

• After the festivities in the Attendee Lounge subsided, attendees headed out to the Mirage Pool for the annual Welcome Reception. Event Solutions attendees gathered in the warm Vegas weather to meet and network with the Advisory Board and other event professionals before heading in to prepare for the days ahead.

Monday

• The biggest day of education taught us about setting price structures, creating large scale events, collaborating with suppliers, building amazing centerpieces, décor trends and much more!

• At the Buffet/Boxed Lunch, attendees viewed innovative displays for buffets and boxed lunches while enjoying a trendy buffet lunch. Guests were able to network with other attendees while discussing and voting for their favorite designs.

• After a day full of classes, attendees relaxed with a trip back to the time of Peace, Love and Rock & Roll! The Harmony at Hard Rock Monday Night Party allowed attendees to see new trends in action from vertical buffets to new entertainment to eclectic designs; the event, produced by Cade Nagy and Dan Smith of Catering By Design and By Design Event Décor, was nothing short of impressing. Three levels of exciting features including a lava lamp ice wall, interactive picture making, a mixed drink wall, interactive spin art plates and groovy entertainers allowed guests to roam freely through the event and discover trends at every turn.

Tuesday

• The first day of the 2-day Expo invited attendees to wander the halls of the Las Vegas Convention Center to discover hundreds of suppliers with thousands of new ideas and products on display. View products from the show floor here

• The highly-anticipated AFR Design Challenge put industry icon Lenny Talarico against rising star Jessica Ziedler for a fast-paced design challenge in front of a live audience on the show floor. The final creative designs were judged by attendees throughout the tradeshow. The competition was steep, but this year’s award went to newcomer Jessica Ziedler with her beautiful Green and Black Zebra Print concept!

• A year of hard work culminated in one exciting event for the entire industry as attendees gathered to celebrate the Event Solutions Spotlight Awards at the Tapis Rouge event. To see more from the event click here.

Wednesday
• Celebrity planner David Tutera returned to the Expo floor on Wednesday to judge the Tabletop Contest. With the coveted Tutera’s Pick award up for grabs, David interviewed each contestant to decide which display would walk away with this year’s votes.

• After the Expo doors closed, attendees traveled back to the Mirage Hotel to gain some final tips and techniques from our exciting lineup of speakers before heading to the Closing Session, where Colin Cowie would close the conference with an outlook on upcoming event trends. David Tutera began the session by announcing the winners of this year’s AFR Design Challenge, Buffet/Boxed Lunch and Tabletop Contests and then introduced our Closing Speaker, Event Solutions Hall of Fame inductee Colin Cowie. Colin discussed new trends, as well as ideas that can be retired in 2013.

Get the On-Demand Webcast Library for full audio recordings of all Idea Factory sessions.

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A Night to Remember

Event Solutions — Mon, 25 Mar 2013 18:33:45 -0400

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On Tuesday, March 12, hundreds of event professionals from around the world gathered for a night of celebration, recognition and more. The 2013 Event Solutions Spotlight Awards were nothing less than inspiring as event producer’s Eddie Diaz, CSEP of Encore Creations, Orlando, FL and Meryl Snow of Feastivities Events, Philadelphia, PA pulled out all the stops to transform the Grand Ballroom of the Mirage Hotel into an exclusive, cirque-inspired awards theatre; the Tapis Rouge.

Guests were invited into a red curtained cocktail lounge to start the evening with drinks and networking with the industry’s finest before entering the ballroom for the awards portion of the evening. Large red curtains draped the walls to produce an illusion of intimacy as attendees awaited the opening of the curtains and entrance into the awards ceremony.

Illusionist Drew Thomas, of Drew Thomas Magic, appeared on stage to commence the night’s activities and wowed the audience by magically welcoming David Tutera to the stage through a cloud of smoke! David was then joined by keynote speaker Dina Manzo to announce the first presenters of the night and begin the awards ceremony.

Amazing entertainment trickled through the night’s events with performances from musical group Liquid Blue, tightrope walkers, acrobatic stunts, master illusions and more!

Co-located with the International Caterers Association’s (ICA) CATIE Awards, the night’s ceremony intermixed the announcement of awards. Presenters included past Spotlight winners, Event Solutions Board Members and many honorary guests. As in previous years, winners were given a few moments to acknowledge and thank those who have helped them reach this pivotal point in their careers and to celebrate the culmination of a year of hard work.

In addition to the traditional awards, an infamous member of the event industry was inducted into the Event Solutions Hall of Fame. Event expert and conference closing speaker Colin Cowie graciously accepted a position in the Hall of Fame for his exceptional contributions to the industry throughout the years of his career.

Drew Thomas took the stage one more time to conclude the ceremony and to send us off with a magical snowfall before inviting Liquid Blue back to the stage for a farewell performance.

Amidst the tears of joy, the loud applause, the laughter and the general excitement surrounding the night, the 2013 Spotlight Awards reminded us that our industry is something to celebrate.

To view the 2013 Spotlight Winners, click here

Guest Blog: The Sole Purpose

Event Solutions — Mon, 18 Feb 2013 10:50:49 -0500

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By Sharon Dexmier

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The wedding industry is a funny business. When did we go from having no choice to too many choices? When did it change from following convention to creating a unique experience?

When did it become common to wear pink wedding gowns instead of ivory? To use colored paper instead of ivory bond? When did dinner go from petit filets to sliders with mac and cheese? Satin heels become cowboy boots? When did black tie become black shirt? When did it change from everyone doing the same thing, to everyone trying to be different?

Today’s weddings are so complicated. A wedding used to be like an episode of Downton Abbey; everyone knew their place and the role they played. They knew what they were expected to wear, carry and eat. They knew how they were supposed to walk, where to stand, what music to play and what words to say. There was no wrong way because there was only one way. There were rituals, you see. Serious rituals that mattered, or so we all thought.

I wonder, where is it all going? In the quest to provide clients with distinctive experiences, did we create a level of complexity that’s sustainable? Take wedding shoes, for example. Whose idea was it to begin photographing them? Were they related to Jimmy Choo? Shoes are now the stars of their own little show. They are featured on blogs, Pinterest and in magazines. They even have their own page in wedding albums, destined for immortality.

They never used to be a big deal. Actually, people hardly noticed them. I don’t even remember the shoes I wore to my wedding. I know that they were either white or ivory, but that’s verboten now, since it communicates a lack of imagination.

Today’s shoes are super charged with symbolism. They need to be a novel color to express individuality. (Thank you, Carrie Bradshaw!) They must be expensive to communicate status. They must be clearly labeled to communicate taste. These wedding shoes are going to be judged, labels are going to be exposed and secrets revealed. Don’t think you can just hide them under some pretty dress—ain’t gonna happen. Now you need to lift up that $10,000 dress and show us what you’re really about.

A shoe is no longer just a shoe; its sole purpose is something else but I’m not sure what. All I know is that when you add up all the time you spend searching for the perfect pair, and all the time that’s spent photographing them, they suddenly become an important line item in the wedding budget. Has anyone run a spreadsheet on the real cost of wedding shoes?

And while we are on the subject of feet, enough with the crazy socks please. If you want to prove you’re a risk taker, do it on a racetrack or with a multimillion dollar hedge fund. If you have to say it with socks, then you have to say it, and if you have to say it, well….

I wouldn’t want you to think I’m for a return of the old ways. I’m thrilled that convention has finally taken a back seat to self-expression. But, I’m also a little worried that we are putting so much emphasis on the decorative elements of a wedding that we are maybe getting off track. Should there be more photos of the rings than of the exchange? Should we be looking at the bride’s shoes instead of the expression on her face?

Inevitably, when I scan through all the design elements of published weddings, I find myself on the same visual path. Like a heat seeking missile, I search for the one image that matters most to me, the one clue that might shed some light on the whole shebang. Do they have the look? You know the one, the look that tells you these two people are totally smitten with each other. If they have it, there’s no disguising it and if they don’t, well then, it’s just a fancy party. I’m always deeply reassured when I see it, because marriage can be tough. If they have the look, then at least they have a fighting chance.

A beautifully designed wedding is a feast for the eyes, but it pales in comparison to wonder of the heart. The heart. It’s the only thing that hasn’t changed in the celebration of weddings. We can change all the rituals surrounding it, but it remains pure to the core, a golden orb hidden under the mille-feuille of our created rituals. It knows no color, gender or age. Whether we celebrate it on a beach, under a chuppah, in a vineyard or on a mountaintop, the orb remains constant and pure. It has the power to make us weep, to mend fences and to create dynasties. It represents everything we know about the beginning, the end and the space in between that we call marriage.

Sharon Dexmier is president of Napa Valley Linens and the immediate past president of the Wedding Industry Professionals Association (WIPA). She will be presenting Trend Setters, Trend Hoppers and Trend Watchers at the Event Solutions Idea Factory, as part of the WIPA-sponsored Wedding Track.

February 2013 eNews

Opulence Reigns

Event Solutions — Mon, 18 Feb 2013 10:27:24 -0500

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Sneak peek at the 2013 Academy Awards Governors Ball

A pre-Oscar reveal party held in January, well before the upcoming February 24 telecast, gave guests some hints as to what will be awaiting the stars at this year’s Governors Ball, which immediately follows the telecast of the 85th Academy Awards ceremony at the Ray Dolby Theatre at Hollywood & Highland Center.

The watchwords: modern and sexy silhouettes, a looser, “loungier” dining format and unabashed opulence.

This year marks the 24th consecutive year that Cheryl Cecchetto, owner of Sequoia Productions, has produced the Governors Ball. For the past four years she has worked with Academy governor Jeffrey Kurland to create, produce and oversee décor, menu, entertainment and food and beverage. Last year, the two infused the event with new energy with a lounge format. This year they will perfect it even further.

Comprised of 423 furniture pieces from Lux Lounge EFR artfully set under a 120-foot custom chandelier with 1.78 million beads, 100 suspension points, and 18,000 LED points that shift in color, the lounge format will allow the audience of 1,500 to engage in the world-class kibitzing it so loves after the awards. Although the casual setting creates new challenges on the food and beverage side, with more than 50 dishes which are mostly tray-passed as small plates, there is a 350-member culinary staff to attend to the crowd’s every need.

Luckily there is a pro in the kitchen. For his 19th year in a row, master chef Wolfgang Puck with Chef Matt Bencivenga, will once again provide a menu of favorite Oscar items such as Oscar shaped flat bread with smoked salmon and caviar and chicken pot pie with black truffles. This year will also see many more vegan dishes and more sustainable and organic ingredients than ever before.

Cocktail platters will include Truffle and Parmesan Grissini, Winter Fruit Caprese, Bacon Wrapped Dates and Rosemary Spiced Nuts and Pineapple. Tables will be set with a jewel-toned or metallic NuSilk linen from Resource One.

Oh yes. That color palette? You might have guessed already, but we’ll confirm: Hollywood will be feted in an environment dripping in luxurious tones of aubergine, chartreuse and champagne. The centerpiece of the room will be an 18-foot Oscar and the floral, provided by Mark’s Gardens will be “modern and super sexy,” says owner Mark Held.

Tabletops will feature a variety of orchids popping with color situated next to muted succulents. Held will use a mix of purple calla lilies, bunches of kale, artichokes and fern shoots. Low arrangements will be accented with green anthurium and black ti leaves, some of which will be formed around small cabaret lamps for low lighting. Stand up cocktail tables will feature flowers that appear to grow out of the table’s pedestal.

But before any of this modern, sexy design is seen; before any morsel of black truffle is consumed, may I have the … invitation and printed pieces, please. When Meryl Streep reads off “the winner is” she will be ripping into an envelope designed by Marc Friedland, creative director of Marc Friedland Couture Communications, who has designed the winners’ envelopes for the past three years. He also will have designed the invitations for all 2013 Oscar events. And viewers at home will have gathered together thanks to his new digital collection of the only Academy-sanctioned invitation for Oscar viewing parties available only through Evite Postmark.

Like the Oscar winners who will take the stage, you now have your own cheat sheet of who to thank as you find opulence, aubergine and champagne on your inspiration boards this year.

By Liese Gardner
February 2013 eNews

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AFR Design Challenge Returns

Event Solutions — Tue, 29 Jan 2013 17:47:48 -0500

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AFR Event Furnishings will be the presenting sponsor for the popular Design Challenge on the ES Idea Factory Expo floor. Having gained a popular following in past years, you’re not going to want to miss any of the excitement in 2013 as we pit Industry Icon, Lenny Talarico, CSEP against up and coming Rising Star, Jessica L. Zeidler for the ultimate design-off on March 12th.

Lenny is the Director of Events at MGM Resorts Events in Las Vegas and Jessica is the Design Operations Manager/Senior Sales Coordinator at A Joy Wallace Catering, Design & Special Events in Miami.

The challenge will kick off on Tuesday, March 12 at 1:30pm at the Las Vegas Convention Center. The designers will be presented with a variety of décor items and will attempt to out-shine each other in just 30 minutes.

You’ll see wild creativity and excitement as the competitors mix and match the provided items, devise unique uses for every day pieces and attempt to find the perfect details from other vendors on the show floor. There will be running, screaming, cheering and more!

Once the designs are complete, show floor visitors will have the chance to vote for the winner. Will the industry icon prevail with his use of skill and experience or will the rising star triumph by pulling out all the stops and creating something never seen before?

You are invited to come to the Event Solutions Lounge on the Expo floor to review these stunning designs and vote on Tuesday from 2:00pm – 6:00pm and on Wednesday from 11:00am – 2:00pm. The designers will be on hand to talk about what they created, answer questions and compete for your vote!

While you’re in the Lounge you’ll also meet some of our 2013 Spotlight Award finalists and winners and see samples of their work, have the opportunity to talk with members of the Event Solutions Advisory Board, and network with event pros from all over the world at the cash bar.

The ballots in the AFR Design Challenge will be tallied at 2:00pm on Wednesday and the winner will be announced at the Conference Closing Session at 5:00pm at the Mirage Hotel.

CLICK HERE to learn more about the education and activities at the 2013 Idea Factory.

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Advisory Board Connects at the Idea Factory

Event Solutions — Tue, 29 Jan 2013 15:41:43 -0500

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The Event Solutions Advisory Board is made up of event professionals from around the country who have taken an active role in shaping the Event Solutions brand, through the magazine, the annual Idea Factory conference and expo, and through their own event networks.

These professionals have excelled in the event world and bring a wide variety of interests and expertise to Event Solutions, giving you the best combined knowledge, forecasts and ideas the event industry has to offer!

“Each year the Catersource/Event Solutions Idea Factory convention in Las Vegas gets bigger and better! It is fast becoming the “must attend” convention to get fresh event ideas, cutting edge education, and a completely different group of my industry peers. The thought of not being there is absolutely NOT an option!” David Merrell,Owner and Creative Director, AOO Events

This year at the 2013 Idea Factory, Board members will be stepping into the spotlight throughout the conference to give you the best experience possible.

Welcome Reception
Connect with Board members and attendees at the Sunday night Welcome Reception for a relaxing night of networking with the industry’s best while enjoying some cocktails by the pool. Lounge in the designated Event Solutions cabanas and network with Idea Factory attendees; event professionals from around the world!

Event Solutions Opening Session
Welcome esteemed members of the Advisory Board to the stage as they open the featured session at the Idea Factory with some exciting insights into the year ahead for the event industry.

Ask the Experts
For the first time, members of the Advisory Board are making themselves available to you for an open dialogue on the issues that are important to you as event professionals, colleagues and business owners.

This intimate environment in the Event Solutions Magazine Lounge on the Expo floor is designed to foster open communication either one-on-one or in a group. Come to discuss issues, bring up challenges, seek advice or just brainstorm for some new business or event ideas.

Spotlight Awards Ceremony
Join the Board in congratulating this year’s finalists and soon-to-be winners at the 2013 Spotlight Awards ceremony on Tuesday night. Members of the Advisory Board will announce winners throughout the event.

CLICK HERE to learn more about the education and events at the 2013 Event Solutions Idea Factory. Members will be available during the Idea Factory as their show schedule allows. Watch Facebook and Twitter posts during the show to see who is in the Lounge and where you can spot the Board throughout the conference!#CSES2013

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More Industry Stars

Event Solutions — Mon, 28 Jan 2013 15:35:56 -0500

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No other show brings you more industry stars!

Stars gather around the biggest and brightest events in the industry. And no one brings you more stars than the 2013 Event Solutions Idea Factory. From celebrity planners and designers to the most successful event producers from across the country and around the world, the best of the best will be in Las Vegas for this annual learning experience.

Welcome Back, David Tutera
David Tutera returns to the Idea Factory as an ambassador for the importance of staying educated and connected to the industry. David is consistently inspired by the energy and atmosphere at Event Solutions and will take part in several activities throughout the show:

Featured Session
David will kick off the week at our featured session on Sunday at 3:00pm as he introduces featured speaker Dina Manzo.

Tabletop Contest
David will once again judge the Tabletop Contest on the Tradeshow floor at 11:00am on Wednesday, March 12. David will review each tabletop design, discuss the details and talk about his favorite ideas. He will also choose his favorite design to be awarded the Tutera’s Pick trophy at our closing session.

Spotlight Awards
Together with the event industry’s brightest stars, David will attend the Spotlight Awards Presentation at 7:00pm where he will also present several awards.

Preston Bailey
Another industry favorite will also return to the Idea Factory this year. Celebrity event planner and floral designer Preston Bailey will present an intimate optional event where he invites you to peek behind the curtain to see how he transforms ordinary items into classic, modern and decadent tabletops and floral designs using the same versatile pieces that will suit a wide demographic of clients.

Dina Manzo
Event planner Dina Manzo will be the highlight of our featured session on Monday, March 11 as she shares some of her experiences and best ideas in party décor, event planning and so much more. The Lovegevity Wedding Planning Institute also partners with Event Solutions to present Dina’s new seminar Expand Your Expertise through Education on Saturday, March 9 before the conference begins.

Colin Cowie
Another industry star, Colin Cowie, will wrap up the 2013 Idea Factory as the Closing Session Speaker. Colin will share his thoughts on what’s new in our industry, where we’re going and what inspires him.

Event Solutions Spotlight Awards
All attendees are welcome to join us at this exciting awards presentation on Tuesday, March 12. You’ll network, connect and mingle with the industry’s brightest stars, Spotlight and CATIE Award finalists and winners. Dina Manzo and David Tutera will be in attendance to celebrate the events industry and to help induct Colin Cowie into the Event Solutions Hall of Fame.
This event is included with your Idea Factory registration.

We will also recognize some more industry stars as we announce the winners of the Tabletop and Buffet Contests and the AFR Design Challenge.

You don’t want to miss the 2013 Event Solutions Idea Factory
Join us for sessions filled with brand new concepts from the best planners and strategists in the event industry, bringing you tried and true techniques you can implement in your business this year. You’ll have the opportunity to attend information-packed sessions, enjoy cutting-edge events and network with hundreds of event professionals to exchange ideas, strategies and so much more.

The 2013 Event Solutions Idea Factory is a show that you simply can’t afford to miss!

YOU’RE A STAR
Who brings all these stars together? Event Solutions does! Register by February 11 with the special promo code ImAStar for your chance to win meet and greets with Dina Manzo, Colin Cowie, Preston Bailey and David Tutera at the Event Solutions Idea Factory.

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Sneak Peek: 2013 Spotlight Awards

Event Solutions — Mon, 28 Jan 2013 15:13:05 -0500

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Voting may be closed for the 2013 Spotlight Awards, but the excitement is still building for this year’s finalists!

Each year once voting opens, finalists take to social media and the digital world to campaign for their company and colleagues in hopes of pulling in enough votes to come out as winners at the annual Event Solutions Spotlight Awards presentation in Las Vegas. Here in the Event Solutions office, we love watching all of the excitement unravel as we prepare for the big event! Not only do we get to see all of the amazing entries during the nomination process, but we get to scroll through dozens of creative campaigns throughout the voting process and see why these professionals are recognized for their outstanding creativity!

Here are just a few of the marketing materials that landed on our radar this year:

Photos: Lili Shadab and Matt Murphy

Photos: Mellysa Levy and Michelle Bergstein

Rolling out the red carpet
Tapis Rouge is the theme for this year’s Spotlight Awards presentation and it’s bound to be a night you’ll never forget! Executive Producer Eddie Diaz is pulling out all the stops to create an awards show filled with excitement, energy and celebration. “Prepare to leave your inhibitions behind and discover what lies behind the red curtains,” states Eddie in a Spotlight sneak peek interview for the Spring issue of Event Solutions magazine, which will hit mailboxes this week.

“The Spotlight and CATIEs is an environment that welcomes diversity, exemplifies creativity and boldly celebrates the special events industry” continues Eddie. Discover more details in the upcoming Show Issue and get excited for one of the most spectacular events of the year!

Join us at the Idea Factory on Tuesday, March 12 at 7:00pm for the 2013 Spotlight Awards presentation and congratulate this year’s finalists and winners in person.

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Hot Products: January 2013

Event Solutions — Tue, 22 Jan 2013 13:06:22 -0500

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Well seasoned travelers know that less is more. Now, with the new HuMn Mini Wallet money can go minimalist. Forget the big bulging wallet that is a pickpocket’s best friend, the new HuMn Mini is about the size of a credit card and can be configured in one, two or three powder coated aluminum plates with a shock strap. The wallet comes in a variety of colors allowing complete customization. Best of all for travelers, the aluminum plates protect you from electronic theft by shielding your credit cards from RFID skimming.

Sun Protective Clothing
UV Skinz is a line of UPF 50+ chemical-free sun protective clothing that blocks out the sun’s UVA and UVB rays. The manufacturer claims the clothing blocks 98 percent of the sun’s harmful UVA and UVB rays. The line includes hats, shirts, shorts, jackets and more. Items can be customized with logos, and are available in large quantities for group gifts or giveaways.

January 2013 eNews

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Super Bowl XLVII: NFL Party Time

Event Solutions — Tue, 22 Jan 2013 12:18:20 -0500

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More than one million fans and frolickers are expected to hit the streets of New Orleans Feb. 3 for Super Bowl XLVII—one of the most anticipated sporting events of the year. With parties galore and hotel and restaurant prices through the ceiling, more than $434 million will be spent during the three-day bash.

One of the more exclusive event packages available is offered by the NFL itself. NFL on Location is the League’s official resource for event experiences and hospitality providing guaranteed seating, premium hospitality and amenities. Most of their events are within the stadium and can include an on-field, post-game experience and express lane stadium entry for guests.

At this year’s game, NFL on Location will be hosting an estimated 4,500 guests, centering its celebrations around New Orleans culture, cuisine and arts. It will feature five venues in the stadium and two within the stadium security perimeter. Each venue will have slightly different amenities when it comes to entertainment.

Chef John Besh will be on hand to provide kick to the cuisine. Besh grew up in southern Louisiana and has set the benchmark for fine dining in New Orleans — a town whose identity is bound to its food. His nine acclaimed restaurants (August, Besh Steak, Lüke, Lüke San Antonio, La Provence, American Sector, Soda Shop, Domenica and Borgne) celebrate the bounty and traditions of the region.

Other highlights include famous local float designer Jonathan Bertuccelli who will construct a Mardi Gras-style float in real time as guests watch, and appearances by current and former NFL players as well as the New Orleans’ cheerleaders. The events will also spotlight local art and musicians.

But perhaps the most thrilling experience for guests will be the post game on-field experience where VIP guests will be escorted down to the field after the trophy ceremony to experience the confetti personally — a once in a lifetime experience.

January 2013 eNews

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Copper and Ice

Event Solutions — Tue, 22 Jan 2013 11:54:57 -0500

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Merryl Brown creates contrasting environments for delighted guests.

Guests for a recent corporate holiday event were first warmed by the copper glow of an elegant dinner, and then ushered into a glittering ice palace for an evening of dancing and entertainment. The team at Merryl Brown Events produced an entire weekend of events for their client at the Bacara Resort and Spa in Santa Barbara, CA.

It began with a copper draped dinner party for 700 guests in a large ballroom adorned with stunning copper details including copper centerpieces with James Story orchids and wild grasses and masses of candlelights, with dramatic lighting by Images by Lighting. Walls were up lit in copper lighting creating a warm glow and an intimate feeling within the large ballroom.

After dinner, guests entered a tented dance party with white and crystal decor, including dozens of white branches from Jackson Shrub strung with 2,400 icicles by the team at John Daly International, magnificent chandeliers and cocktail tables from Rrivre Works filled with giant crystal ice sculptures with floating candles in crystal candleholders.

Outside the tent, an impressive faux snowstorm was manned by the Rrivre Works team, lasting for five hours and blanketing the grass, flocked oak trees and everything within its reach. Behind the giant white high-gloss Barker dance floor was a 30-foot LED screen showing images of ice, snow, frozen lakes and winter scenes that added to the ice palace theme. On each tufted couch were white faux fur pillows and blankets, allowing guests to wrap themselves in opulence and warmth on that chilly December evening.

The final piece de resistance, was a costumed Cirque du Soleil extreme stilt performer in a custom-designed white and crystal Jack Frost costume who danced with the guests until two in the morning.

January 2013 eNews

Photos provided by: Issac Hernandez and Z Studios

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Holiday Spirits

Event Solutions — Thu, 13 Dec 2012 16:41:27 -0500

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Delectable Drinks for Tasty Toastings
Break out the bar—it’s time to toast the holiday season in style. Whether your guest list includes a dozen or hundreds, these cocktails are sure to please any crowd.

Berry Berry Belini

Ingredients 
1 oz. pureed raspberries
 1 oz. raspberry liqueur 
4 oz. Barefoot Bubbly Extra Dry Champagne or a comparable brand

Method 
Pour all ingredients over ice in a martini shaker and shake lightly. Add a berry kabob and serve.

From www.rollingout.com

Pumpkin Pie Martini

Ingredients
1/2 oz. Stoli Vanilla (optional to give it kick)  
1 oz. pumpkin spice liqueur  
1/2 oz. Kahlua  
1/2 oz. Butterscotch Schnapps  
1/2 oz. half-and-half
 Crushed graham crackers  Cinnamon sticks (garnish)

Method
Add all liquids in a shaker filled with ice. Shake and strain into large martini glass rimmed with crushed graham crackers. Garnish with a cinnamon stick.

From www.hgv.com

Reindeer ‘Rita
Servings: 4

Ingredients
8 oz. tequila
4 oz. fresh lime juice
4 oz. organic pineapple juice
2 oz. organic blueberry juice
3 limes
4 oz. fresh blueberries
4 fresh mint sprigs
Ice

Method
Mix tequila and juices in a pitcher filled with ice. Allow the mixture to sit for a minute, giving time for the flavors to marry. Pour into ice-filled glasses. Slice the limes. Add a few slices and about 6 blueberries to each glass. Garnish with blueberry skewer and lime wheel.

To make garnish: Thread blueberries onto skewer and top with a sprig of fresh mint. Garnishes can be made ahead and kept in refrigerator for up to 2 days.

From www.ivillage.com
Photo: Jack Deutsch

Cool Yule
Servings: 10

Ingredients
3 cups pineapple juice
2 cups mango nectar
2 cups passion fruit nectar or juice
1 cup orange juice
2 1/2 cups light rum
1/2 cup Cointreau
1/2 cup Apricot Brandy
Orange slices
6 cups ice

Method
Mix all ingredients in a punch bowl or drinks dispenser. Serve.

From www.ivillage.com

Candy Cane Martini

Ingredients
1 1/4 oz. vanilla vodka
1 1/4 oz. white crème de cacao
3/4 oz. peppermint schnapps
Garnish: peppermint candy

Method
Combine vanilla vodka, white creme de cacao, and peppermint schnapps in an ice-filled cocktail shaker. Shake vigorously, and strain into a cocktail glass. Garnish with peppermint candy.

From 101 Martinis (Wiley & Sons, 2006) by Kim Haasarud; liquid-architecture.com.

Via myrecipes.com

Photo: Howard L. Puckett; Styling: Lindsey Ellis Beatty

Marti’s Hot Apple Pie Toddy
Servings: 1 large mug

Ingredients
2 oz. Tuaca Liqueur
6 oz. apple cider
A little fresh ground nutmeg for garnish
Whipped cream
Cinnamon sticks

Method
Warm apple cider in a saucepan over low heat. Remove from heat (and open flames) and add Tuaca. Pour into a large mug, add a big dollop of whipped cream, a little fresh nutmeg, and a cinnamon stick;tastes just like mom’s apple pie!

From www.martieknows.squarespace.com

December 2012 eNews

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Meeting at the Farm

Event Solutions — Thu, 13 Dec 2012 16:20:46 -0500

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From Boardroom to Barn: Farm Breaks

Located in the heart of the nation’s capitol, the Liaison Capitol Hill, an Affinia Hotel, offers its meeting attendees a truly unusual culinary break. Chef Wes Morton has transformed the hotel’s famed restaurant, Art and Soul, into a Cajun boucherie, which takes a head-to-tail approach, using virtually every part of the animal in cooking (including brains, of course). Taking this concept into business meetings, the hotel invites groups to step out of the conference room and onto local farms for guided tours and live demonstrations of his nothing-goes-to-waste approach.

The farm tour and head-to-tail demonstration are part of a full day of team building at a local farm,. After a quick breakfast, the group leaves the hotel for the farm, where they have a brief meeting about the farm, the family who owns the farm and their history. Then it’s all business until lunch. Chef Morton works with the meeting planner to design the lunch menu around the needs of the group.

After lunch, the group spends one to two hours touring the farm, learning about the produce and land, as well as about Morton’s head-to-tail approach. After the tour, the group reconvenes their business meeting and at the end of the day, they enjoy a dinner made from the produce and other ingredients they saw and learned about.

All images are courtesy of Morgan Lynn Photography.

December 2012 eNews

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Capture Sophisticated DIY Brides

Event Solutions — Thu, 29 Nov 2012 17:27:50 -0500

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In this expanding world of technology, it is becoming easier and easier for savvy brides to plan their upcoming nuptials without hiring a planner - or so they think! While Pinterest, DIY guides and dozens of bridal magazines may help to discover trends and unique ideas, we know that planning a wedding isn’t as easy as it seems.

Today’s brides have access to so many resources when it comes time to start making plans for the walk down the aisle that it can become very stressful to put all those ideas into action. Some of these women may decide to turn to a professional for assistance in reeling in all of their ideas, while others will still see it as an unnecessary expense.

Learn how to reel in those DIY brides and turn their ideas into dollars with the LWPI Pre-Conference Seminar, Expand Your Expertise through Education: Learn it. Teach it. Sell it. This exclusive class will be held on March 9, 2013 at The Mirage Las Vegas as part of the Event Solutions Idea Factory.

In this session from the Lovegevity Wedding Planning Institute, you will discover how to host party planning workshops to capture the sophisticated DIY client. This is your opportunity to meet HGTV’s Dina Manzo as she presents ideas from her new series of courses for the avid party planner.

Make sure to stop by the Lovegevity Open House after the session and turn your experience, education and expertise into a career opportunity. Bring your bio, portfolio and personality to apply as a college instructor, online mentor or workshop provider for the LWPI at this hiring and networking event, offered exclusively to Idea Factory attendees.

Learn more about the2013 Idea Factory and register today!

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Harmony at the Hard Rock

Event Solutions — Thu, 29 Nov 2012 15:22:29 -0500

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We’re revisiting the days of peace, love and rock & roll at this year’s Monday Night Party - Harmony at Hard Rock on the Strip!

The host for this exciting event, the exclusiveHard Rock Café on the Strip, will open its doors to Catersource and Idea Factory attendees on Monday, March 11, 2013 during the always popular Monday Night Party.

With over 175 locations in more than 50 countries, the Hard Rock Café has become an iconic landmark where music lovers from around the world can reunite with the good times of rock & roll. And what better place to re-connect than in Las Vegas, where music legends such as Jimi Hendrix, Frank Sinatra, John Lennon and Alice Cooper have left their prizedmemorabilia in the hands of the Hard Rock.

Located conveniently on the Las Vegas Strip, this three-story venue offers stunning views of Sin City while you immerse yourself in rock & roll culture.

From the creative team at Catering by Design and By Design Event Décor, you’ll enjoy some of the newest buffet and presentation concepts that’ll put a psychedelic “spin” on classic design elements in this spacious three levels of food, beverage and entertainment. Join us for a rock adventure that will inspire you to turn your events up to “11”.

Learn more aboutHarmony at Hard Rock and otherevents at the 2013 Idea Factory.