Young Exhibit Builder Steps up for Varian
Varian Medical Systems tapped Morgan Hill, Calif.-based Cyclonix Inc. to reinvigorate its exhibit architecture — which was previously an enclosed environment — to a wide-open space for the recent ASTRO show.
Cyclonix, founded less than a year ago, used large-format graphics and bold corporate identity, combined with circular shapes, soft colors and theatrical lighting to reinforce Varian’s image as forward thinking, human and approachable.
At 11,200 square feet, it was the largest exhibit completed so far for Cyclonix, founded in April, 2006.
“We hadn’t originally planned to select a new exhibit supplier right before our largest show, but we saw enough benefit from working with Cyclonix to make the move,” said Shelley Powers, senior director of marketing programs for Varian. “Our evaluation was based on creativity, responsiveness and cost efficiency.”
Marty McGreevy, president of Cyclonix, said his team is proud that their design and execution made a tangible contribution to Varian’s success. “Varian tells us they had a great show and were thrilled with the exhibit,” he said. “That’s what really counts.”
For more information, www.cyclonixinc.com.