Showcall Inc., 4Wall Entertainment Form Strategic Partnership
Halethorpe, Md.-based Showcall Inc. and 4Wall Entertainment, headquartered in Las Vegas, have joined forces. Through an asset-based purchase of Showcall-owned BSL Productions, 4Wall brings its theatrical lighting inventory to Showcall and the Mid-Atlantic marketplace.
The partnership expands Showcall’s ability to serve the lighting production marketplace on a national basis, while simultaneously providing 4wall with an immediate foothold in the DC area. While BSL Productions, formerly known as Baltimore Stage Lighting, will cease to exist, the partnership between Showcall and 4Wall will only serve to enhance the local production community. Showcall will maintain its headquarters alongside 4Wall-DC in Halethorpe, Md.
Under the agreement, 4Wall will provide clients with lighting equipment rental services while Showcall provides the lighting production and design services. Current BSL and Showcall Clients will not experience interruption in service.
“Words cannot express how excited we are about this venture,” said Ajay R. Patil, principal of Showcall Inc. “Having worked with 4Wall over the years, we knew that we shared the same philosophy and commitment to excellence. When 4Wall approached us, it was apparent that a strategic partnership was a natural evolution and truly a win-win for all involved.”
“Showcall has a great reputation nationwide,” said Michael Cannon, CEO of 4Wall. “We are proud to affiliate ourselves with them and their current clients. The services they offer will greatly enhance our ability to provide complete lighting services to our clientele.”
Showcall Inc. was founded in 2001 by Ajay R. Patil and A. Blayne Candy. Since that time, Showcall has produced events such as Pope Benedict XVI’s Mass at Nationals Stadium, the Pittsburgh G20 Summit and the Dedication of the US Air Force Memorial.