Eliciting Atmosphere
Event planners and producers are skilled at creating environments through elements such as lighting, color and décor. In the future, they may be able to use acoustics to elicit certain feelings in an event space.
This concept, which is targeted toward the restaurant and catering industries, was recently beta tested by audio engineering company Meyer Sound. They set up microphones at Comal, a restaurant in Berkeley, CA and programmed them to translate the sounds of customers into a digital signal. The system then processed the signal and sent it to a tablet device. Restaurant managers were able to analyze the data and make changes to the volume of music being played as well as alter the positions of sound-absorbing fabric throughout the restaurant. Speakers and subwoofers also amplified background noise when desired.
The whole idea, according toMeyer Sound, is to help restaurant and bar managers manipulate the atmosphere to make it feel as if the space is bustling or relaxed according to their desire. Bottom line: happier customers and increased sales.