Conference '09 Ramps up Bottom Line-Focused Education

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Everyone wants to see the latest trends in centerpieces, but when the economy goes south, it’s time to focus on real solutions for your career or business.

That’s why Event Solutions ramped up its bottom line-focused education for the 2009 Event Solutions and Catersource Conference & Tradeshow. Whether you’re a corporate, association, non-profit, independent or wedding planner, you’ll walk away with new ways to underscore your value to clients or upper management, regardless of the economic climate.

Check out 20 ways you’ll learn to save at Conference ’09 below. Then peruse the full list of educational offerings to discover everything the show has to offer.

You will learn:
$ How to think strategically to determine which cost-saving methods work best for your group, without sacrificing quality
$ Which contract clauses can be negotiated to save money
$ How to save money on line items such as food and beverage, A/V, internet access, décor and more
— 35 Cost Saving Tips for Meeting Planners

$ Value for spend: Determining a CSR event’s ROI and its impact on your organization, and why it’s relevant today
— Convention Wisdom: Increasing Value, Attendance and Revenue in Any Economy

$ How to become more strategic in planning your annual meeting and increase more non-dues revenue
— Beyond ROI: Creating Strategic Event Experiences on Any Budget

$ Cost-saving tips, including specific lighting techniques that will heighten the perceived value of the event
$ What you don’t know about production logistics that could save you precious budget dollars
— Contemporary Lighting Designs in a Cost-Conscious Climate

$ How the economy will affect the weddings market, and what to do about it
— Wedding Trends 2010

$ Solutions for fabulous presentations on limited budgets
$ Sources to save you and your clients money
$ A list of methods for creating WOW without blowing your budget
$ How to up-sell successfully, regardless of the client or budget
— Platinum Weddings and Socials without the Cost of Precious Metal

$ Strategies to help clients understand how essential events — and you — are to their business
$ How to adjust your communication strategy to demonstrate your value in different economic climates
— Recession Proofing your Event Planning: Make Yourself Indispensable — Regardless of the Economic Climate

$ How to sell your services to achieve proper compensation: Clients will pay for a Rolls Royce — if they’re confident that’s what they are getting!
$ How to increase sales, even in today’s turbulent economy
$ To prepare your company for changes in the marketplace
— Increase Sales, Add Value, Build Relationships — in Any Economic Climate

$ Formulas to value your business based on current market conditions
$ The benchmarks you need to set to prepare your business for sale
$ The policies and procedures for a maximum return on your investment in time, effort and money
— You’re Worth It: How to Sell a Business in an Uncertain Economy