AV Concepts Stages ‘Ferrari California’ World Premiere
AV Concepts was selected to help Ferrari with the staging of the world premiere of Ferrari California in Los Angeles Oct. 7. Tempe, Az.-based AV Concepts provided all audio-visual elements of the auto “fashion show“ and also assisted with site selection, project development, vendor scheduling and show management of event in cooperation with Ben Bourgeois Productions.
The event was hosted at a private airport hangar in Santa Monica for nearly 1,000 specially invited guests, including Ferrari VIP’s, clients and celebrities. California governor Arnold Schwarzenegger was on hand to welcome the attendees and was spokesperson for a charity auction at the after-party for which Ferrari donated one of the new Ferrari California model cars to the highest bidder.
The California reveal was presented simultaneously with a twin event in Maranello, near Rome, Italy, at the Ferrari manufacturing plant.
Designed as a high-tech “fashion” runway show with two 187’ screens on both sides of the runway, the event featured live video elements in combination with pre-produced creative content from Italy. The live event included a lavish pre-reveal cocktail party and full after party with numerous new vehicles on display, and current Ferrari owners were treated to a red carpet for photo ops.
The creative content showed Ferrari history through the years and was presented in the round with a 16-Screen “Watchout” panoramic multi-media show, requiring extensive technical design planning and miles of carefully concealed cabling for audio, video and lighting.
Two 10.5-foot by 14-foot LED screens were placed at the beginning and end of the runway with motion control systems to raise and lower the screens allowing for dramatic “reveals” of the new vehicles. AV Concepts also supervised all the rigging and motion control design for this elaborate showcase.
AV Concepts is a national, full-service supplier of audio-visual, staging and technical support for meetings, conventions and trade shows. The company provides the latest in video, audio, and lighting equipment.
For more information, visit www.avconcepts.com.