AFR Event Furnishings Acquires Room Service
AFR Event Furnishings has recently acquired Miami-based Room Service, creating a new company, Room Service by AFR Event Furnishings.
“We are excited to join forces with AFR,” says Greg Zalkin, owner and founder of Room Service Furniture & Event Rentals. “The combined strength of Room Service & AFR will allow us to better serve clients on a national level and offer a greater range of furniture and décor options.”
The acquisition of Room Service “combines AFR’s size and strengths with Room Services’ creativity and uniqueness in the market place,” says Jerry Hellmann, president of AFR Event Furnishings. “Strategically, AFR’s infrastructure and distribution channels coupled with Room Service’s product and market knowledge, creates a powerful force in the event and tradeshow industry.”
Room Service was founded in Miami in January 2005 and boasts distribution centers in four east coast markets. The company specializes in upscale furnishings and event rentals and offer a wide variety of furniture and accessories.
Zalkin will retain an owner’s stake in the company and will run the Southeast region including Florida, Louisiana, Mississippi, Alabama, Texas and part of Georgia. All of Room Service’s employees will remain in their current positions. The companies plan to integrate and utilize all pertinent inventories, nearly tripling current product offerings. Room Service by AFR will maintain its primary offices in Miami along with satellite offices in Orlando and Washington, D.C.