19 Ways Event Planners Can Use Twitter

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How can Twitter work for event professionals? It’s a question on everyone’s mind these days, and event pros around the globe are busy defining the answer. Here are 19 ways we’ve seen event pros use Twitter to improve their events, business and career:

1. Ask prospective attendees for input
2. Get attendees connected for free
3. PR: Promote your event (before and during) and build buzz
4. Instantly message out information (before and during)
5. Obtain real-time feedback from attendees
6. Engage attendees through commenting on sessions, speakers
7. Attendees can follow more than one session at a time
8. Provide customer service for registration, answer attendee questions
9. Quickly schedule meetups during conferences
10. Broaden community: Those unable to attend can participate from afar
11. Gain sponsors interested in social media space
12. Increase engagement by showing Twitter feeds on-site
13. Find new resources and ideas
14. Connect with a community of peers & experts
15. Get instant info for site selection, vendors, etc. from peers

16. Find out what others are saying about your company, venues, issues, etc.

17. Add social media to skill set you offer clients

18. Market your experience to the industry
19. Connect with journalists

The following was presented at the seminar “Marketing 2.0: Promoting your Business in a Web-Savvy World,” presented at the 2009 Event Solutions and Catersource Conference & Tradeshow.