2010 Marketing Packages
It’s time to get serious about investing in your company’s future. You can’t afford to be overlooked by potential clients in this crucial time. So, be visible in the industry, keep your current client base and maintain steady growth, regardless of the economic climate.
How? ADVERTISE.
Reach 20,000* buyers each month in our print and digital editions of Event Solutions magazine, 75,000 monthly users on event-solutions.com and more than 15,000 e-newsletter subscribers, and keep business coming all year long. (*BPA June 2009 Circulation Statement)
To help our advertisers in challenging times, we have created innovative 2009 advertising packages to do our part to relieve the economic pressure impacting many in the event industry. The following comprehensive marketing packages have been prepared by advertising experts to help reach all your most vital marketing goals: strong branding, consistent promotion, nationwide coverage and reach in a niche, hard-to-reach market.
For more than ten years, the top corporate planners, independent planners and companies, government and association event leaders, wedding coordinators and sports event managers have looked to Event Solutions for pragmatic event strategies and savvy ideas to help them produce top events, always on-message, and on-budget, all around the country.
Choose from these deeply discounted packages, outlining opportunities for you to maximize your exposure to this loyal and highly engaged audience. Or, call us and we’ll help you create an even more customized solution to fit your needs and marketing budget.
For more information, contact Advertising Sales Manager Susan Sommer at 818-704-5555 or e-mail us today!
Don’t Just Take Our Word For It
See a preview of Event Solutions’ November issue, “Event Savvy: Survive and Thrive” column.
Benefits of Advertising in Any Economy
See what the experts say here. Excerpts below.
Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets.
So says a business-to-business (b-to-b) media study conducted by Yankelovich Partners and Harris Interactive. The study showed more than 85 percent of business executives believe advertising during a down economy is extremely important.
“Advertising during a sluggish economy clearly creates a competitive advantage, according to the study, with a majority of executives agreeing that seeing a company advertise during slower times makes them feel more positive about the company’s commitment to its products and services. But perhaps most important is staying at the top of buyers’ minds when purchase decisions are made.”
“Advertising in a down economy is even more important than advertising during the good times,” says Joyce Gioia, president of the Herman Group, a firm of strategic business futurists in Greensboro, N.C. “That’s when you can build market share. That’s when you have less competition for share of mind. While others are in a cocoon, hibernating until things blow over, it’s a great time to invest in your business.”
A cross media approach is the best approach, according to experts, because it allows your company to stay in front of customers consistently.
The Yankelovich/Harris study shows executives value magazines, Web sites and trade shows for different reasons. B-to-b magazines are favorably evaluated with respect to being “highly credible sources” and “providing information you can trust.” B-to-b Web sites rate high for being “primary sources of research” and providing “access to the latest information.” And b-to-b trade shows are highly regarded for enabling “interaction with industry peers.”
“To stay on top of developments in your field, it’s important to seek information from multiple media sources, like business-to-business magazines, Web sites and trade shows,” said the study authors.
Excerpts from “Benefits of Advertising in Any Economy” in Signindustry.com, the online magazine for the sign industry. By Jennifer LeClaire.