Wine Gifting: 5 Tips for Perfect Sips
Looking for the perfect, classic gift for your best clients or business associates? Wine is an always-welcome treat for those who enjoy tipping a glass during the holiday season. But don’t just hang a bow on a bottle from the local wine shop. For a touch of class, follow these tips from our friends at the Napa Valley B Cellars:
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Do your research. Know what your client likes to drink, or send something you’ve tried before with a note such as “This bottle in one of my favorites.” It adds credibility and shows you care.
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Avoid mystery bottles. Sending a bottle with a private label adds an element of surprise—but not necessarily a good one. You’re safer to buy a brand you know, and make the packaging a delightful surprise.
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Find a winery that will do the work. This can include providing wooden or gift corrugated boxes, hand-wrapping, personal notes, tasting notes and shipping.
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Don’t mistake price for value. Common mistakes include not knowing the recipient’s preferences, having the idea that the most expensive selection is the best choice and not paying enough attention to packaging and presentation.
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Use the gift as an excuse for more dialogue—it gives you a legitimate reason to follow up and shows you care.
eNewsOctober 2012